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Brand Doctor
10/02/2024
COACHING FROM THE BRAND DOCTOR
With over 25 years of experience across the Asia-Pacific region, Willy Arcilla's expertise in strengthening struggling companies and brands has long been proven credible, hence the nickname "The Marketing Doctor" or "The Brand Doctor." His approach is deeply rooted in his medical background, where he applies healing principles to diagnose and treat business challenges.
His career includes crucial roles in US Fortune 500 companies such as Procter & Gamble Philippines, SC Johnson & Son Indonesia, the Coca-Cola Company China, and Top 1000 Philippine conglomerates like San Miguel Corporation and Universal Robina Corporation. After his corporate career, he has been providing training and consultancy services for Philippine companies and MSMEs to help them succeed in the competitive global marketplace.
He’s a certified mentor under Go Negosyo and the DTI Kapatid Mentor Me Program, as well as an ASEAN mentor. His credibility also extends to his influential role as a faculty member at the Ateneo Graduate School of Business and his national consultancy work for the Department of Trade and Industry.
With undeniable capabilities and contributions to the field, he has earned a prestigious Agora Award for Marketing Excellence in the Asia-Pacific region from the Philippine Marketing Association.
CONSULT TODAY
Is your business a sleeping giant, full of untapped potential? You know it has greatness within, but unlocking it requires the right guidance. That’s where Willy Arcilla, the Marketing & Leadership Brand Doctor, steps in.
https://willyarcilla.com/consu...
Why not build a Philippine brand of Coconut Water
01/01/2025
We welcome the recent announcement of the President that two leading US beverage companies will be investing in the coconut water industry for marketing and distribution in the United States.
However, perhaps we should ask if there is a long-term strategic arrangement that could be more advantageous to our country and our people than simply being a grower and supplier for foreign brands, especially if those brands also source from other coconut-producing countries in Latin America, Indian Ocean and Southeast Asia.
Meet the Go Negosyo Mentor
12/10/2024
WILFRIDO “WILLY” VICTOR ESGUERRA ARCILLA is a subject matter expert and recognized authority on Marketing and Leadership, offering public seminars and conferences, corporate training and in-house workshops, 1on1 advisory and consultancy on Marketing, Branding and Advertising; Business Strategy and Corporate Planning; and Leadership Development.
Buy from the poor, sell to the rich
11/22/2024
The Philippine economy needs a drastic paradigm shift. Our country will never achieve inclusive economic growth nor prosperity for all Filipinos unless we revolutionize our dysfunctional business model. We all keep selling to the poor “masa” when we should be buying from them.
Enrich the poor: A doctrine for inclusive economic growth
10/02/2024
Approaching the joyous occasion of Christmas means being ought to pause and reflect on the harsh realities confronting the majority of Filipinos. A recent Social Weather Stations survey revealed that as many as 80 million Filipinos rate themselves poor or borderline poor. This is far more than the number of poor Filipinos during the term of President Ferdinand Marcos Sr. 36 years ago. This is utterly unconscionable.
