Hang out with the authentic: The Iskaparate Story

There has not been an upheaval more profound and game-changing than the COVID-19 pandemic. It killed millions and forced governments all over the world to brutally shut down businesses and keep people in their homes.

In April 2020, my colleagues and I used our “involuntary detention” to brainstorm on how we could help micro-sellers, mostly entrepreneurial mothers whom we fondly called Nanays, resume their shuttered businesses by going digital.

We did not want to reinvent the wheel. Our first option was to shepherd these Nanays into existing digital marketplaces. This looked simpler to execute. But as soon as we went down this path, we found this option to be unwise.

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