COACHING FROM THE BRAND DOCTOR

With over 25 years of experience across the Asia-Pacific region, Willy Arcilla's expertise in strengthening struggling companies and brands has long been proven credible, hence the nickname "The Marketing Doctor" or "The Brand Doctor." His approach is deeply rooted in his medical background, where he applies healing principles to diagnose and treat business challenges.

The Snack Attack segment features informative and recommendation articles about daily cravings that usually occur at midday or midnight. This section can provide you with deeper insights into various snack items such as benefits and popular choices — helping you find your next favorite!

Aside from curated food and home items, our vendors at Iskaparate also offer many different types of snacks and drinks that you can try for a taste of something new and see a local take on many trendy food items. View a recommendation for every article you read!

The Baon Favorites segment features articles about or which may include products that serve as great school or work lunches and snacks. In this section, you can find informative articles on all sorts of food and food preparation topics that are accompanied by on-the-go food product recommendations from our local vendors at Iskaparate. 

If you find yourself to be a busy individual in need of creative and practical solutions that ensure you get your needed nutrition, Baon Favorites is for you. It not only explores the importance of maintaining energy and focus throughout the day through food, but also provides readers with both necessary and trivial knowledge. 

The Lutong Bahay Hits segment provides informative articles and topics involving curated food products. These articles are meant to emphasize the benefits and importance of Filipino homecooked meals while providing great alternatives and options in terms of taste, nutritional content, and preparation methods. 

Iskaparate offers curated food products that have the same homey taste without compromising the benefits and nutrition, keeping the quality guaranteed. Apart from learning new products, you’ll also gain knowledge of the food items you usually consume, helping you be more responsible with your diet! 

Pawsitively Purrfect segment is where you can find all types of questions, ideas, and recommendations you may have and need in relation to pets. These articles provide tips, advice, and other information on pet care topics such as nutrition, grooming, play, and more to help your pets receive the best care possible.

Alongside insightful information, you’ll find relevant product recommendations produced by our trusted vendors at Iskaparate, featuring top-quality pet food, toys, grooming supplies, and more. Start reading and learn about the ways you can make your fur babies happier and healthier!

The Sari-Sari Finds segment puts a spotlight on items often found in local sari-sari stores. This disregards the simplicity and typicality of these items, therefore offering deeper insights and understanding into products that serve a necessary purpose in our everyday lives. 

The articles in this segment do not only include information and tips but also product recommendations you can try from our local vendors at Iskaparate. As a society that continuously develops, reading this section will not only bring nostalgia but also give you an idea about sari-sari store products that have evolved in the market!

The Tatak Pinoy segment highlights Philippine handicrafts and showcases the beauty and craftsmanship of local artisans. To further promote local works and talent, articles in this segment provide a deeper appreciation for the skill and dedication involved in creating handmade items by spreading information and how such practice reflects the culture of the country.

You can also find ready-made, high-quality handicraft recommendations made by our local vendors at Iskaparate which can encourage you to add a touch of Filipino heritage into your home, not just as decoration, but also as a way of supporting the preservation of traditional crafts.

The Ready, Set, Glow segment focuses on the latest trends and effective routines for achieving radiant skin and hair. This includes informative, in-depth articles on skincare and haircare, highlighting techniques and products that deliver remarkable benefits.

Vendors at Iskaparate offer a range of high-quality personal care items that can help achieve maximum results. Readers can learn about the science behind these products and find helpful, effective ways to incorporate them into their daily routines. 

If you’re looking for product recommendations that ensure quality and effectiveness, Ready, Set, Glow is for you! Start reading to make better choices that enhance your self-care routine. 

The Recipe of the Week segment showcases a range of tasty and innovative recipes using products from our vendors at Iskaparate. These recipes provide step-by-step instructions for preparing dishes and how you can upgrade your meals and snacks through unique additions. Here, you can explore a variety of recipes that range from traditional Filipino dishes to contemporary cuisine fusions to help you discover new favorites along the way.

These recipes not only highlight the versatility of our vendors' products but also provide practical tips and techniques for home cooks of all skill levels. This can inspire creativity in the kitchen and bring joy to the table!

The Health Hero segment covers a wide range of health-related topics to educate readers on the benefits of exercise, nutrition, and mental health strategies. These insights contain product recommendations from our trusted vendors at Iskaparate, such as superfoods and wellness essentials that support various health goals.

All recommendations are chosen for their quality and efficacy to ensure that readers have access to the best resources to achieve their own health goals. Articles may feature expert advice from health professionals and provide credible studies that can support the betterment of your health.