Brand Doctor
COACHING FROM THE BRAND DOCTOR
With over 25 years of experience across the Asia-Pacific region, Willy Arcilla's expertise in strengthening struggling companies and brands has long been proven credible, hence the nickname "The Marketing Doctor" or "The Brand Doctor." His approach is deeply rooted in his medical background, where he applies healing principles to diagnose and treat business challenges.
His career includes crucial roles in US Fortune 500 companies such as Procter & Gamble Philippines, SC Johnson & Son Indonesia, the Coca-Cola Company China, and Top 1000 Philippine conglomerates like San Miguel Corporation and Universal Robina Corporation. After his corporate career, he has been providing training and consultancy services for Philippine companies and MSMEs to help them succeed in the competitive global marketplace.
He’s a certified mentor under Go Negosyo and the DTI Kapatid Mentor Me Program, as well as an ASEAN mentor. His credibility also extends to his influential role as a faculty member at the Ateneo Graduate School of Business and his national consultancy work for the Department of Trade and Industry.
With undeniable capabilities and contributions to the field, he has earned a prestigious Agora Award for Marketing Excellence in the Asia-Pacific region from the Philippine Marketing Association.
Enrich the poor: A doctrine for inclusive economic growth
Approaching the joyous occasion of Christmas means being ought to pause and reflect on the harsh realities confronting the majority of Filipinos. A recent Social Weather Stations survey revealed that as many as 80 million Filipinos rate themselves poor or borderline poor. This is far more than the number of poor Filipinos during the term of President Ferdinand Marcos Sr. 36 years ago. This is utterly unconscionable.
