A Brand for Selfless Success

Baby Fontamillas started YZHNY Enterprise in 2009 with a simple vision of selling healthy drinks made with calamansi and dalandan grown by local farmers. These two flavors pioneered the brand—evidently few, quiet, and common—but she believed that they would give birth to something substantial and much more.

In 2022, Nature’s Juice grew far bigger than what Baby had in mind during its early days. Time flew, and without realizing, she gained support from the Department of Trade and Industry (DTI) and its Philippine Trade Training Center (PTTC), leading to an expansion of her product lineup.

Today, Nature’s Juice products are no longer limited to calamansi and dalandan juices as they now offer flavors like guyabano, mango, bignay, tamarind, duhat, and lemongrass — catering to a wider audience reach and lending a hand to more farmers in need.

The Role of Support in Growth

Much of Baby’s journey has been about finding support in the right places. When she joined DTI, she was able to open doors to opportunities that weren’t there when she was alone and starting. It helped her develop her product line, and through PTTC, she learned about product development, quality control, and even branding strategies. This support was one key reason Baby was able to diversify her range and reach more customers.

Aside from PTTC DTI, Baby has also partnered with the Department of Science and Technology (DOST) and initiatives like Kadiwa stores which further propelled her business forward. This helped her connect with a larger market and have the opportunity to showcase her products at trade fairs.

Currently, Baby’s business world often revolves around trade events where she can frequently be found and where she shares her passion with new audiences. She sees these events as more than just about sales but a chance to connect with customers, both new and repeat, and hear how her juices impact others positively.

Plans for Mall Kiosks and New Products

Baby isn’t one to rest on her achievements, they’re more like inspirations to pursue something bigger. As of now, Baby is preparing for the next big step to manifest a dream come true: to see Nature’s Juice products on display in mall kiosks across the country.

She’s planning for her kiosks to be a stall for ready-to-drink options for busy shoppers who want a quick, healthy refreshment on the go. Alongside these, she will also feature pre-packed concentrates in bottles to give customers the flexibility to bring their drinks home and take the time to enjoy them.

Baby is focused on refining these products and preparing her brand for the mall scene, with a goal to launch them within the next two years. In the meantime, she’s going through every detail to make sure they align with her goal to make it a quality staple for households.

A Brand for the Community

Baby’s constant inspiration in keeping the business alive and thriving is the people: customers who want a tasty drink without sacrificing their health and local farmers who need support in their livelihood. This gives her products a traceable origin and a story that resonates with her customers. The brand in itself isn’t only built for Baby’s success but also to uplift agricultural communities that supply her ingredients — creating a cycle of support that benefits everyone involved.

Customers at trade fairs frequently share their stories and express their appreciation to Baby. These personal connections drive her passion and reinforce her belief in the value of her work; they’re reminders of why she started in the first place.

Advice to New Entrepreneurs

With years of experience under her belt, Baby has learned invaluable lessons worthy of sharing with beginner entrepreneurs. Her first piece of advice: don’t rely on your product alone. She emphasized that a successful business requires careful planning and a clear understanding of pricing and costs.

Equally important, she says, is building a strong network. Baby experienced and continues to experience great support from colleagues and mentors who have been priceless sources of guidance. It was even through a colleague’s recommendation that she first heard about Iskaparate.com.

For a business without a physical store, Iskaparate.com provides a vital online presence that allows people to discover her products beyond trade fairs. For entrepreneurs unsure about setting up an online store, platforms like Iskaparate.com simplify the process and make it easier to connect with a wider market.

Nature’s Juice’s Signature Products

The Future of YZHNY Enterprise
Looking ahead, Baby Fontamillas has ambitious plans for YZHNY Enterprise, including creating more products fit for more customers and helping more farmers. 

The expansion into mall kiosks is just one of many exciting milestones in Baby’s business. As her brand grows, so does her dream of making Nature’s Juice a trusted name in natural beverages.