Baking Duck: From Home Kitchen To Marketplace
Baking Duck is a testament to the power of family, passion, and shared dreams. What started as a tradition of baking brownies during the holiday season has blossomed into a full-fledged pastry business. The story of Baking Duck is one of patience, perseverance, and a deep love for baking. This love was passed down through generations, with Paolo Morales and his family at the heart of it all.
The Humble Beginnings: A Childhood Surrounded by Pastries
Paolo Morales grew up in a home filled with the aroma of freshly baked pastries, thanks to his mother's deep passion for baking. From an early age, Paolo witnessed the joy his mother brought to others through her creations, especially their family's signature Sugar Mommy Brownie Block.
Every Christmas, the family tradition of giving brownies to friends and relatives was more than just a holiday gesture—it became a defining moment that paved the way for what Baking Duck is today. Their brownies weren't just ordinary desserts; they symbolized love, joy, and togetherness.
Building the Dream: A Family Collaboration
Paolo's story wasn't about more than just him and his mother. It also involved his two cousins and his brother. The pandemic in early 2020 acted as a catalyst for the family's baking business. Paolo's mother, nearing retirement, was deeply affected by the global situation and began dreaming of starting a bakery. Simultaneously, Paolo's cousins had ambitions of opening their pastry shop.
This is when the pieces of the puzzle started falling into place. Paolo thought, "Why not merge our dreams?" He proposed starting the bakery business earlier than planned, allowing his mother to fulfill her dream before officially retiring.
The family launched their business online, quickly gaining traction with their signature Sugar Mommy Brownie Block, Sticky Tita Cinnamon Rolls, Classick OG Chocolate Chip Cookies, and YOLO's Dark Choco Orange Cookies. Each lovingly baked and crafted product helped them carve out a space in the competitive online pastry world. The decadent and high-quality treats resonated with customers. For a time, orders came flooding in from Instagram and Facebook Marketplace.
The Pandemic Boom: Rising to the Challenge
The pandemic provided a unique opportunity for Baking Duck to shine. As more people stayed home, the demand for comfort food soared. Baking Duck's products, such as the 1kg box of Sugar Mommy Brownie Block and the crowd-favorite Sticky Tita Cinnamon Rolls, were precisely what people craved.
Their Classick OG Chocolate Chip Cookies also garnered attention and became popular among cookie lovers. This box of four cookies blended nostalgia and indulgence, offering the perfect balance of crunch and gooeyness. Another standout product was YOLO's Dark Choco Orange Cookies, a delightful combination of rich dark chocolate and a tangy twist of orange. These cookies quickly became a hit, loved for their unique flavor and satisfying bite.
However, as the pandemic's impact subsided, the surge in online orders also began to taper off. Baking Duck faced the challenge of maintaining its momentum in a post-pandemic world where competition was fiercer, and customers were no longer confined to their homes.
Adapting to Change: From Online Sales to Bazaars
The family explored new avenues and joined local bazaars to keep the business thriving. These events became a game-changer, allowing Baking Duck to connect with a broader audience and establish a more substantial presence. Their exposure from the bazaars allowed them to attract customers from different locations, some of whom became loyal patrons.
During these events, their reputation as a supplier of high-quality pastries grew. The demand for their baked goods led to partnerships with several coffee shops, where their products, like the Sticky Tita Cinnamon Rolls and Classick OG Chocolate Chip Cookies, became a staple. Their rich and flavorful offerings were perfect accompaniments to a hot cup of coffee, making them a popular choice for café-goers.
A Focus on the Future: A New Path for Baking Duck
With a steady customer base and a growing reputation, Baking Duck shifted its focus again. While the bazaars provided a significant boost, the family realized that the future of the business lay in combining the power of online sales with a permanent physical presence.
As a result, Baking Duck is now channeling its energy toward building its coffee shop. The dream is to create a welcoming space where customers can enjoy their signature pastries in a warm, inviting environment, including the Sugar Mommy Brownie Block, Sticky Tita Cinnamon Rolls, and YOLO's Dark Choco Orange Cookies. The coffee shop will be a testament to the family's journey, representing their identity as a business born from love and passion.
Baking Duck's Signature Products
Baking Duck has created a range of products that have become fan favorites, each crafted with care and attention to detail. Here's a closer look at some of their best-selling items:
1. Sugar Mommy Brownie Block (1kg/box)
A heavyweight in both size and flavor, the Sugar Mommy Brownie Block is a 1kg box of pure indulgence. The brownie started it all by Baking Duck, rich in chocolate and baked to perfection. Perfect for sharing—or keeping all to yourself!
2. Sticky Tita Cinnamon Rolls (8pcs/box)
If you're a fan of cinnamon rolls, the Sticky Tita Cinnamon Rolls are a must-try. Each box contains eight pieces of soft, fluffy rolls generously slathered in cinnamon goodness. These rolls are a crowd-pleaser at any gathering or as a delicious treat for yourself.
3. Classick OG Chocolate Chip Cookies (Box of 4)
Nothing beats a classic, and Baking Duck's Classick OG Chocolate Chip Cookies are just that. These cookies strike the perfect balance between crispy and chewy, with just the right amount of chocolate chips in every bite.
4. YOLO's Dark Choco Orange Cookies (Box of 4)
The YOLO's Dark Choco Orange Cookies are a treat for those who love a twist on traditional flavors. The rich, dark chocolate paired with the zesty orange creates a decadent and refreshing flavor profile.
Looking Ahead: From Pastries to Coffee Shops
As Baking Duck looks to the future, the family's goal is to continue spreading joy through their pastries while building their own coffee shop. This physical space will be more than just a place to buy baked goods—it will represent their journey, their passion, and their love for sharing delicious treats with the world.
Baking Duck's story is far from over. With their sights set on the future, Paolo and his family are excited to continue creating and innovating, one pastry at a time.
