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With the aim of bringing Palawan's renowned delicacy, Marinated Danggit, to Metro Manila, Lucky Bucket focuses on introducing and supplying this frozen treat. Known locally as Lamayo, it's a beloved favorite in the province, often found in hotel restaurants and cherished as a top pasalubong for tourists. Sourced directly from Coron, Palawan, Lucky Bucket ensures meticulous processing and packaging in a safe environment. Despite starting as an online venture due to the COVID-19 pandemic, Lucky Bucket has garnered remarkable demand and positive feedback for Lamayo from valued customers. The company has rapidly expanded its reach, establishing wholesalers and resellers in NCR and nearby provinces. Satisfied clients attest to the meaty, crunchy, and flavorful qualities of Lucky Bucket's product. Responding to customer requests, Lucky Bucket has broadened its offerings to include more Premium Palawan Seafood products like Tahong Meat, Dried Danggit, and Pusit. They've also introduced... More

Maria Cecilia Latif juggles a couple of roles. Besides working as a Financial Advisor, she has a soft spot for Japanese cuisine, thanks to her dad's job on a Japanese Cruise Ship. She fell in love with the simple and elegant way food is served in Japan, called “Shokudo”. That inspired her to bring that style to the Philippines. In 2019, Maria opened Ukemochi Food House in Imus, Cavite, hoping people would enjoy its fancy Japanese food. Since then, Ukemochi Food House has been part of big events and has lots of different customers, from office workers to locals. They also get plenty of orders from Facebook for meals and snacks for meetings and gatherings.

Elizabeth Fernandez, a 59 year old mother from Dasmarinas Cavite, initially delved into the production of apple cider vinegar. However, a seminar in 2017 about coconut vinegar that she attended got her interested in the product. Together with her husband and eldest son, she started to produce coconut vinegar. Aside from the coco vinegar, she started making homemade longganisa and tapa which she thought would pair best with the coco vinegar. Elizabeth continuously thinks of new product variations and eventually introduced the spicy coco vinegar. Her banner product of spiced coco vinegar was showcased in one of the DTI trade fairs in Tagaytay City and which was warmly received by the buyers. The exposure in the trade fair led to resellers. Her products which carry the brand name Vetty’s are now being sold in Metro Manila, Calabarzon and La Union.

Victoria Trinidad of Carmona, Cavite is one of the many micro- entrepreneurs who is a member of KasaganaKa , a micro-enterprise cooperative . She joined Iskaparate to sell plants which she named “Vicky’s Plants and Succulents “. This came about when the pandemic in 2020 forced her to close the computer shops she had. Her hobby of planting flora including various plants and succulents sparked an idea for her to sell them particularly considering the surge in demand during the pandemic. Vicky has a marketing calendar of special occasions like Valentine’s Day where her plants and succulents which are placed in beautiful vases are sold.

No business starts successful, and not all beginner business owners have the courage to continue despite the struggles of being an unknown entity in the market. But Tifanny Gonzales Uyco, the owner of Wei Ming Dian, a store specializing in Chinese and Asian delicacies, proved to be one of those real entrepreneurs at heart who braved through the discouraging path of starting a business regardless of the challenges that may come her way. For Tifanny, starting out was anything but easy. She had to wake up early — setting up her stall at the break of dawn and contending with initial indifference from potential customers. Despite the efforts, it seemed like no one noticed her stall. It was understandable given that the market was crowded with competitors and her products were perceived to have a higher price point compared to others, but it was still heartbreaking. Many days were spent watching customers pass by with their attention diverted elsewhere. But Tifanny didn’t falter. She knew that... More

Nanay Maricar Lee started her business in 2016. The name of her business, Zappuro Food Products, comes from the initials of her children's names, Zyra Angel and Princess, and "Puro," derived from the word "pure." Her husband was once an OFW. They decided to venture into business for good, also aiming to provide assistance to working students, which became their advocacy.